Our story

JADE BRAND – Made for Movement, Born to Empower

Jade Brand is the Made in Italy brand born from the creative vision of Giada Jastine Dolci , founder and driving force behind the project. With roots in Milanese fashion and a profound passion for movement, Jade blends design, freedom, and style to create garments that speak to every body, every identity, and every authentic expression of self.

Our goal? To support those who choose to shine.

We want to support everyone who uses their body as a means of expression. Jade is for those who move with intention, challenge themselves, break boundaries, and celebrate their uniqueness. We provide garments that not only meet the practical demands of physical activity, but are also a means through which everyone can express their individuality. Whether it's a yoga session in the park, a run in the sun, or a liberating dance in the rehearsal studio, our clothing is designed to adapt to you, to support you as you express yourself to the fullest.

Garments designed for every movement, every identity.

🔹 Comfort and performance : latest-generation technical materials that adapt to the body and follow it, with lightness and resistance.
🔹 Distinctive design : lines that enhance, colors that brighten, details designed to make you feel comfortable on every occasion.
🔹 Proudly over 70% Made in Italy : a concrete commitment to quality, craftsmanship, and ethical production. Each piece reflects the care and expertise of the finest Italian manufacturers.

More than a brand, a community.

Choosing Jade means being part of a reality that believes in the freedom to be and express oneself, without labels.
Whether you are a performer, a trainer, a movement artist or simply someone who loves to feel good in your body, Jade is your daily ally.

✨ **Live your movement in style!** ✨

✨ Your movement is art. Dress it up with Jade. ✨

GIADA JASTINE SWEETS

Founder, Designer JADE BRAND

Strategy | Creative Director | Women's Empowerment Through Sport

& Commercial

Sales | Communication | Problem-Solver

Founder of Jade Brand, Giada has dedicated her life to designing technical and stylish garments, designed not only to adorn, but to enhance every wearer. Always with an eye for innovation, Giada is the driving force behind a brand that has the power to transform the way you feel during and after exercise.

Jade Brand's philosophy is clear: everyone deserves to shine, both inside and outside of sports. With a captivating blend of vision and meticulous attention to detail, Giada creates collections that combine performance and style, without compromise. Her pieces aren't just clothes; they are true allies that accompany us every step of the day, allowing us to feel free and authentic.

But her research goes beyond simple design. Giada is constantly seeking meaningful connections, shared energies, and new ways of experiencing sport and everyday life. She wants to build a community where everyone can feel connected, where everyone can express their uniqueness. It's not just about dressing the body, but about nourishing the spirit, instilling strength and confidence.

In a world that often imposes rigid and limiting standards, Jade Brand stands out for its ability to inspire. Each collection tells a story, that of the wearer, who, thanks to JADE pieces, can embrace their true essence. Jade Brand is more than a brand; it's a movement that celebrates the beauty of authenticity and the power of inner expression.
Giada has proven that fashion can be a powerful tool for empowerment. With her bold vision and unwavering determination, we are shaping a future where everyone can shine, ready to conquer the world, one collection at a time.